B2B marketing studio · digital-first

B2B growth, folded to a sharp edge.

Fold2 is a boutique studio for companies with complex products and ambitious numbers. Strategy, demand, brand, and operations — run end to end by the two people doing the work.

Start a projectWhat we do
/ Services

Four disciplines, one small team.

Engage us for one, or hand over the whole function. Either way, it stays senior from first call to final report.

01

Strategy & positioning

Sharpen the story before you spend on it. ICP, messaging, and a go-to-market plan you can actually run.

  • Positioning
  • GTM
  • Messaging
  • ICP
02

Demand generation

Pipeline over vanity metrics. Paid, inbound, and lifecycle programs built to compound quarter over quarter.

  • Paid
  • Inbound
  • Lifecycle
  • ABM
03

Brand & content

A voice that sounds like a category leader. Narrative, editorial, and assets that make complex products clear.

  • Narrative
  • Editorial
  • Web
  • Creative
04

Marketing operations

The plumbing that makes the rest work. Automation, CRM, and analytics wired for signal, not noise.

  • Automation
  • CRM
  • Analytics
  • Attribution
/ Approach

Boutique by design, not by accident.

01

Senior hands only

You work directly with the founders, not a rotating cast of juniors. The people you hire are the people doing the work.

02

Built to compound

We favour systems over one-off campaigns. Everything we ship is meant to keep paying off after we hand it over.

03

Radically focused

A small book of clients, on purpose. Fewer engagements means sharper thinking and work we're proud to sign.

/ Studio

Two people. No layers. All of the accountability.

Nina Jerkić

Co-founder

Leads strategy and go-to-market — turning positioning into pipeline for B2B and digital-first companies.

Connect on LinkedIn

Tjaša Skubic

Co-founder

Leads brand, content, and campaigns — the craft that makes technical products land with the people who buy them.

Connect on LinkedIn
/ Contact

Let's fold your growth into shape.

Tell us where you're trying to get to. If we're the right fit, you'll hear back from one of us — not a bot.

hello@fold2.comLjubljana, Slovenia · working with teams everywhere