For B2B tech and industrial companies
B2B growth, folded to a sharp edge.
We sharpen the story, then run the campaigns that sell it.
How we work
Only a few clients at a time. Two founders on your account. No junior handoffs.
A few
Clients at a time
Two
Founders on the account
No
Junior handoffs
Services
Strategy that ships as campaigns.
Positioning doc · Message map · GTM plan
We interrogate your sales calls before we spend a euro. The gap between what you say and what buyers hear is where budget leaks, and no amount of bidding fixes it.
Positioning doc · Message map · GTM plan
How we work
A clear way to get started.
We agree on the support you need, the scope, and the timing before starting.
01
Get to know your business
We discuss your goals, current marketing, and where you need support.
02
Agree on a plan
Together, we define the priorities, budget, and responsibilities.
03
Get to work
We begin the agreed activities, whether that’s campaigns, strategy, or ongoing marketing support.
04
Review and adjust
We review progress with you and agree on what to improve next.
Our experience
Experience with products that take more explaining.
We’ve worked on marketing for technical hardware, software, and specialist products, from defining the message to planning and running campaigns. We bring that experience directly to every Fold2 client.
Meet the team
Two people. No layers.
Nina Jerkič Co-founder
Leads strategy, positioning, and go-to-market. Her B2B marketing experience spans complex technical fields, including particle accelerators, photonics, and quantum computing, reaching engineers, researchers, and industrial buyers. At Fold2, she helps companies clarify who they’re targeting, how to communicate their value, and where to focus their marketing.
LinkedIn
Tjaša Skubic Co-founder
Leads performance marketing, from planning to ongoing optimisation. Her experience spans agency and in-house roles, with a strong background in Google Ads. At Fold2, she helps companies choose the right channels, plan their advertising budgets, and use data to guide marketing decisions.
LinkedInQuestions
How many clients do you take?+−
Only a handful at a time. Two people can do senior work for a few companies, not thirty. Staying small is the product.
Can you just run our ads?+−
Yes. We can start with Google Ads, LinkedIn Ads, or both, depending on your goals. We’ll review what you already have and suggest any changes that could help the campaigns work better.
Can you help if we don’t have a marketing team?+−
Yes. We can work as your external marketing team or fractional CMO, helping you decide what to focus on and organising the work around your goals and budget. You can start with campaign support or a broader ongoing role.
Do you work with pre-revenue startups?+−
Rarely. We're strongest where there's a complex product and a sales motion to sharpen.
What does an engagement cost?+−
It depends on scope, which we work out together on the intro call. You'll see a clear proposal before committing to anything.
Why Fold2
Marketing support that fits your business.
Whether you need help with campaigns or someone to guide your marketing, we work with what you have and where you want to go.
Experience with
complex products
We’ve worked with technical products and specialist audiences. We take the time to understand what you sell and who needs it.
Work directly
with us
The people you meet are the people planning and doing the work. You stay in touch with both founders throughout the engagement.
Start with what you need
Begin with Google or LinkedIn campaigns, a strategy project, or ongoing marketing support. We agree on a scope that fits your priorities and budget.
Leadership when you need it
No established marketing department? We can act as your fractional marketing lead, helping set priorities, coordinate partners, and keep activities moving.
Let's fold your growth into shape.
One 30-minute call with a founder. We keep the client list short, and we have room for one more.